Brazil holds an unusual position in President Donald Trump's trade war because his complaints are more political than economic. Bureau chief Vanessa Dezem writes today about how the US intervention has so far strengthened the position of the current government. Plus: A plot to kill a weapons maker, a potential rift in the Republican coalition and a surprising market surge for Israel. If this email was forwarded to you, click here to sign up. President Donald Trump's call for a 50% tariff on Brazilian exports is already reshaping the presidential race in Latin America's largest economy. And that's precisely the outcome investors fear most. The US move was an unexpected political gift to President Luiz Inácio Lula da Silva. Once battered by inflation, rising crime and discontent over fiscal policy, Lula quickly reframed himself as the defender of the nation in the face of American aggression. The tariffs—which Trump has said are in response to Brazil's prosecution of former President Jair Bolsonaro over an alleged coup attempt—ignited a surge of anti-US sentiment and allowed Lula to redirect public anger. His allies went on the offensive: "Lula wants to tax the super-rich. Bolsonaro wants to tax Brazil," read a viral slogan on social media. Meanwhile, the Brazilian right was thrown into disarray. Bolsonaro and his inner circle thanked Trump for the gesture of solidarity—aligning themselves with foreign coercion at a politically sensitive moment. Lula's approval rebounded, and Bolsonaro's camp looked fractured and tone-deaf. When Trump rolled out a surprising 700 exceptions to the tariffs, Lula's team claimed it as evidence that Brazil hadn't bowed to US pressure and that the president's strategy worked. Luiz Inácio Lula da Silva. Photographer: Ton Molina/Getty Images In a July poll by AtlasIntel for Bloomberg News, Lula's approval rating reached its highest point this year, overtaking key rivals early in the race for 2026. In a way, it's an echo of what unfolded in Canada's vote earlier this year. Polling showed a decisive issue for voters was how the candidates for prime minister would handle US threats. That dynamic helped propel Mark Carney to victory, as many Canadians saw him as someone who would stand up to Trump, not accommodate him. Investors are growing anxious at the prospect of the leftist Lula securing what would be his fourth term. In São Paulo's Faria Lima district, Brazil's financial hub, talk of capital flight and economic disruption is picking up. For many, the ideal candidate is São Paulo Governor TarcÃsio de Freitas, Bolsonaro's protégé. Viewed as pragmatic and fiscally focused, backed by a pro-government Congress, Freitas was expected to usher in pro-market reforms. But since Trump's intervention, his momentum has stalled. In one other scenario, a Bolsonaro family member—such as his son Eduardo, known for his lobbying ties in Washington, or his wife, Michelle—could bring back the turbulence and unpredictability of the previous administration, though likely with a more assertive economic agenda. Bolsonaro's house arrest, ordered Monday, adds a volatile new layer to the crisis. For investors, the prospect of a US escalation in response is a looming risk. The fallout could deepen economic uncertainty, yet it also raises the possibility of Bolsonaro recasting himself as a political martyr. Many investors are still pricing in Lula as a trailing contender in 2026, according to some market participants. If that changes, so could asset valuations—and fast. For now, Trump's tariffs have done what Lula's team couldn't: reshuffle the political deck in the president's favor. Although there's a long way to go before the 2026 elections, and the economic effects of tariffs are far from certain, the headwinds are only amplified. |
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