In the world of sports, it's a big day for paychecks (and not just because it's Bobby Bonilla Day). Today the NCAA settlement that allows colleges to directly pay their athletes goes into effect. Bloomberg sports business reporter Ira Boudway has some thoughts on how the deal might work out. Plus: Who gets hurt by cuts to food stamps, and what the world can learn from Singapore's wastewater testing. If this email was forwarded to you, click here to sign up. Today, somewhere in America, a college athlete is holding a check from their school. As of July 1, under the House v. NCAA settlement agreement, schools are allowed to pay players directly. The deal, first agreed to more than a year ago and approved by a federal judge last month, ushers in a new era of professionalism in college sports. In addition to paying out $2.8 billion in damages to former athletes over the next 10 years, the NCAA and its biggest athletic conferences have agreed to a revenue-sharing plan that allows schools to distribute up to 22% of the average athletic department's income to their players. That comes to about $21 million for next season. There's a lot to say about how we got here, but essentially the powers-that-be in college sports have decided to give up some money in return for a measure of control. For the past four years, the marketplace for college athletes has operated almost entirely unrestrained through NIL (name, image and likeness) contracts between players and third-party groups known as collectives. Federal courts and state lawmakers had forced the NCAA to let go of the reins, leading to a free-for-all of spiraling costs and widespread roster instability. Under the House settlement—named after lead plaintiff Grant House, a former Arizona State University swimmer—players can now get paid by their schools, but their outside NIL deals are strictly limited. A clearinghouse for third-party payments called NIL Go, administered by Deloitte and overseen by a new governing body called the College Sports Commission, restricts deals between players and outside groups to fair market value for services rendered. And those services don't include touchdowns or rebounds. You can take money for appearing in an Applebee's commercial, in other words, but not for switching schools. More than a trophy is at stake for players now. Photographer: Matthew Pearce/Icon Sportswire/AP Images Now we wait to see if the College Sports Commission can enforce its own rules. I am on record as skeptical about that, but we're about to find out. Last month, when I spoke with Blake Lawrence, co-founder of the NIL marketplace Opendorse, he said the new system needs a stress test and fast. "In order for this industry to take compliance seriously, there needs to be a significant investigation and report and punishment that occurs within weeks of July 1st," he told me. We also wait for the inevitable legal challenges. Some people would classify the 22% cap on pay as a case of open collusion to suppress wages and the NIL Go clearinghouse as an illegal restraint on trade. I am also on record as skeptical about whether a class-action settlement can work as a substitute for collective bargaining. We're about to find out. In the meantime, here's a fun question for athletic directors: What exactly are they paying players for? For their NIL? Or for their labor? Or both? The NCAA spent decades tying itself in linguistic knots to avoid acknowledging that a quarterback is a highly skilled worker performing labor for a boss he calls coach. It's still not ready to call athletes employees. Sign up for Bloomberg's Business of Sports newsletter for the context you need on the collision of power, money and sports, from the latest deals to the newest stakeholders. |
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